It’s not a movie trailer. It's just meant to look like one. Watching the exploits of the group of teenagers in Africa made people click on ‘reveal the killers’ only to be guided to a website by Malaria No More UK. The killer is actually Malaria, and it kills 2000 people every day.  

 

The campaign was endorsed by David Beckham, Andy Murray and Jack Dorsey on Twitter and Facebook and was seen by over 19 million people worldwide.

 

CREDITS

Client: Malaria No More UK
Screenwriter and Director: Robbie Samuels
Director of Photography: Andrew Kuchanny
Editor: Ross Hallard
Colourist: Duncan Russell
VFX: Matt Wilmshurst, Sheldon Gardner & Mike Skrgatic
Music by: Max Herman

 

AWARDS

WINNER: BRONZE -  Creative Circle Awards, London 2011, - 'Best Multmedia Campaign'
WINNER: GOLD - Promax BDA Awards Berlin 2011,  - 'Best Public Service Announcement'